/aipeople Market landscapes →

Founding AEs and first sales hires for AI infrastructure startups

I recruit the first commercial people into AI infrastructure and tooling companies: founding account executives, first sales leaders, sales engineers and first marketing hires, from seed to Series B, in the US and Europe. I have recruited into this market for 17 years and I run every search myself.

17 yearsrecruiting into this market
1–2 weeksto a first shortlist, typically
1,000+AI companies mapped in public
US & Europeseed to Series B

Why this hire is different

The first sales hire is a narrow profile

01

Sells to engineers

The buyer is a platform team or a head of engineering, not a business user.

02

Builds the playbook

There is no process to follow yet. They write it while they sell.

03

Right first time

A wrong hire at this stage costs six to twelve months of runway.

Most recruiters can find a good SaaS seller. Far fewer can find one who has sold a technical AI product to a technical buyer at a company of fifteen people.

Track record

Recent first hires

Quilr logoQuilr
SeedUSFirst commercial hire

Founding CRO at Quilr

The brief needed a rare mix: a cyber security background, strong knowledge of AI, and experience of early stage companies that had scaled quickly.

What happened

15 → 106

people in twelve months, with the Series A closed

Simplismart logoSimplismart
SeedSan Francisco

Founding VP Sales at Simplismart

A founding sales leader who had already done the job in the AI infrastructure market.

What happened

Series A

closed after the hire

TrueFoundry logoTrueFoundry
Seed to Series ASan Francisco

Founding Account Executive at TrueFoundry

A first seller who understood technical AI buyers and how early stage companies work.

What happened

Series A

still there, and part of the team that built out the US sales team

ClearML logoClearML
Series AUSFirst in the team

Senior Demand Generation Director at ClearML

The first hire into the demand generation team, needing deep knowledge of the AI infrastructure market alongside strong demand generation experience.

What happened

Promoted

and central to the company’s rebrand

Defined.ai logoDefined.ai
Series BUSTeam build-out

Two Account Executives and a Head of Business Development at Defined.ai

Building out the US go-to-market team, from a small set of companies with AI data experience. Shortlists within days.

What happened

400%+

of quota in ten months from one AE, closing more than $10m of new business

Who I recruit

The roles, and the markets

Roles

Founding account executives Enterprise account executives Head of Sales, VP Sales, CRO Sales engineers Forward deployed engineers SDRs and business development First marketing hires Demand generation Product and delivery leads

Markets

I map these markets in public, 1,000+ companies across eleven landscapes, so I already know who has sold what to whom before a search starts.

Pricing

How it works and what it costs

One role

20%

of base salary, with no upfront fees.

Three or more roles

$12,000

a month as your embedded recruiter, with no placement fees.

Below three hires, the single search is cheaper and I will say so.

Questions founders ask

Before you book a call

How quickly can you find a founding AE?

The first shortlist typically takes one to two weeks, and the hire one to two months.

Do you only recruit for AI companies?

Yes. AI infrastructure and tooling companies, seed to Series B, in the US and Europe.

Do you recruit in the US?

Yes. All five hires above are US based, two of them in San Francisco.

Will I deal with you or with a team?

With me. I run every search myself.

Ben Jackson

Give me your hardest open role

Ben Jackson. I run every search myself.

Book a call